UWS synagogue creates strategic ways to engage members ahead of Rosh Hashanah

B'nai Jeshurun
Photo credit Google Street View
By 1010 WINS

NEW YORK (1010 WINS) -- A Manhattan synagogue has been working on strategic ways to celebrate the high holidays including Rosh Hashanah.

B'nai Jeshurun, located on the Upper West Side has been engaging its community of about 4,000 creatively online and worked on holidays plan since June when it became clear things would not return to normal by fall.

Rabbis Roly Matalon and Felicia Sol created a strategic way to have "large gatherings but also create smaller and intimate spaces," according to executive director Collin Weil.

The synagogue created "Waze to the Light," a guided, online program of events created to engage members in this year’s unique High Holy Days season where members will have a chance to participate in very few in-person activities.

Small outdoor activities such as Tashlikh on the Hudson River are available by appointment only and masks are required.

The synagogue will live stream all prayer services through its live stream platform, VituShul, which has been used since the beginning of the pandemic. 

"We look forward to deep, meaningful engagement in even more intimate, personal ways than a solely physical environment allows,” said Rabbi Roly Matalon.