NEW YORK (1010 WINS) -- A new PSA debuted by New York state Monday reminds all Americans that the last pandemic may have happened over 100 years ago, but there's one takeaway from it that remains as applicable as ever: Wear a face mask.
The 30-second PSA -- the latest installment in the "Mask Up, America" campaign -- uses archival photos from the 1918 influenza pandemic to remind Americans that masks remain just effective today as they were then in battling COVID-19.
The PSA asks, "100 years ago, people understood that it was smart to wear a mask. So why don't people get it today?"
Gov. Andrew Cuomo said, "All the data and science show that masks work, and it is essential that everyone wear a mask to protect one another and further prevent the spread of COVID-19. Our message is simple: I wear a mask to protect you and you wear a mask to protect me, and by using historical images and targeted approaches in our integrated 'Mask Up, America' campaign, this new advertisement will help educate the public and further drive mask compliance."
This new national PSA is part of Governor Cuomo's nationwide "Mask Up America" PSA campaign, featuring Robert De Niro, Kaitlyn Dever, Jamie Foxx, Morgan Freeman, John Leguizamo, Anthony Mackie, Rosie Perez, Ellen Pompeo, Paul Rudd and Jeffrey Wright.