New 'Mask Up' campaign will sell designer masks to benefit COVID-19 relief efforts: Cuomo

Andrew Cuomo
Photo credit Twitter/Gov. Andrew Cuomo

NEW YORK (1010 WINS) -- New York state is teaming up with an online luxury consignment store to sell “themed” masks created by designers including Michael Kors and Prabal Gurung as part of a new “Mask Up” campaign, Gov. Andrew Cuomo said Monday.

Every Monday for the next five weeks, shoppers will be able to buy masks on The RealReal, with themes “inspired by one of New York’s core values: tough, smart, united, disciplined and loving,” Cuomo said in a release.

The following designers and brands are participating in the “mask drops,” according to the release: 3.1 Phillip Lim, 4SDESIGNS, Alejandra Alonso Rojas, Alice + Olivia, Altuzarra, Chromat, Collina Strada, Jonathan Cohen, KES, Mara Hoffman, Mi Jong Lee, Michael Kors, Nili Lotan, Noah, Prabal Gurung, Public School, Rag & Bone, Romeo Hunte, Ryan Roche, Sandy Liang, Studio 189, Tanya Taylor, Thom Browne, Victor Glemaud and Zero + Maria Cornejo.

Fashion label Public School will also be creating a limited-edition “New York Tough” mask, the release said.

Profits from the mask sales will go to three charities: Feeding America, Nurse Heroes and the New York COVID Relief Fund.

“We need to find creative ways to encourage people to wear masks,” Cuomo said in a statement. “The ‘Mask Up’ campaign leverages the creativity of the New York fashion community to help solve this public health challenge, while simultaneously raising funds for communities impacted by COVID-19.”

“Take a look at the NY Tough masks and mask up,” he added. “Together, we will beat this virus.”