Coca-Cola to Enter Hard Seltzer Market With First Alcoholic U.S. Offering

By 98.7 KLUV

There's going to be a new hard seltzer in stores soon.

The Coca-Cola Company is introducing its first alcoholic offering, FOX Business reports.

The new beverage, Topo Chico Hard Seltzer, will be made with the soft drink giant's Topo Chico Mineral Water.

Established in 1895, Topo Chico sourced and bottled water in Monterrey, Mexico for over a decade before Coca-Cola bought the sparkling water company in 2017 for $220 million.

A press release from Coca-Cola said the brand has "been popular with many mixologists."

The new drink is scheduled for distribution in the U.S. in 2021, a Coca-Cola spokesperson told the outlet. However, the drink is slated to start selling in certain Latin American cities later this year.

While this will be Coca-Cola's first alcoholic product in the U.S., the company unveiled Lemon-Do in Japan in May 2018. The drink — a lemon-flavored beverage — became available that year in 3%, 5%, 7% and 9% ABV content varieties.

This isn't the first sparkling water in Coke's portfolio either. Its other brands Dasani, Smartwater, I LOHAS and Ciel all having fizzy offerings, and in late 2019, the company introduced its new flavored sparkling water AHA.

Earlier this month, Nielsen reported that there are over 65 hard seltzer brands currently on the market.

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