Mavs Unveil Luka Doncic Augmented Reality Mural In Downtown Dallas

By 105.3 The Fan

DALLAS (105.3 The Fan) - At the beginning of the season, the Dallas Mavericks unveiled the largest augmented reality installment on the Facebook platform to go live in the heart of Downtown Dallas.

The original mural, which featured Dennis Smith Jr., isn't used anymore as the guard was traded to the New York Knicks. To replace it, the team announced Wednesday that they had created one of rookie Luka Doncic. 

Come watch the #LukaMagic✨ Show at our Mavs AR Wall in downtown Dallas and post your best step back move! Show us what you've got & use #MavsAR to participate!✨

— Dallas Mavericks (@dallasmavs) February 20, 2019

The mural can be seen from the intersection of Field Street and Ross Avenue on the back of the Downtown YMCA building at 601 N. Akard. 

But there's a catch ... fans who wish to see the augmented reality must go here for details and get access to the Facebook filter. When activated, Doncic is brought to life in augmented reality.

“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks.