Adidas is really playing the field.
The legendary sportswear manufacturer is hitting the turf hard with its newest sustainable innovation.
In partnership with Miami Edison High School, the company unveiled a new football field made of approximately 1.8 million plastic bottles, reports Environmental + Energy Leader.
The sustainable turf field, which uses 40,000 pounds of plastic waste, is part of a larger corporate shift at the company towards a more responsible and creative use of plastics in its offerings.
The field was introduced at the South Florida school, immediately followed by a 7-on-7 tournament that included both male and female local athletes.
During the event, players pledged to avoid single-use plastic bottles. They also received a crash course on the environmental impacts of plastic waste through facts displayed on the scoreboard and an interactive video game developed custom for the big day.
Adidas also drove the community impact efforts home with recycling bins that were installed throughout the school’s campus.
And of course, it’s not an Adidas outing without the swag. The players also received a code to access event-specific gear, including limited-edition Adizero cleats made with Parley Ocean Plastic.
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