JuJu Smith-Schuster Gets Into The Cereal Business

'Jumpin' JuJu Crunch' will be available exclusively at Giant Eagle
Jumpin' JuJu's Crunch
Jumpin' JuJu's Crunch Photo credit PLB Sports

JuJu Smith-Schuster is the latest local sports star to have his own food product.

Beginning Saturday, September 12, “Jumpin’ JuJu Crunch” will be available at a limited time at Pittsburgh-area Giant Eagle and Market District locations.

JuJu Crunch was developed by PLB Sports and Entertainment, the same company behind Doug Flutie’s “Flutie Flakes.”

100 percent of the profits will benefit the JuJu Foundation, “a non-profit organization dedicated to the support of youth initiatives and lifting the spirits of those in need.”

“Partnering with PLBSE and Giant Eagle on Jumpin’ JuJu Crunch has been very exciting,” said JuJu Smith-Schuster. “Growing up, you have this dream of walking down the supermarket aisles and seeing your face on a cereal box – PLBSE and Giant Eagle made that a reality.”

“JuJu Smith-Schuster is a superstar both on and off the field,” said PLBSE CEO Ty Ballou. “When he is not setting records on the field, he is putting up huge numbers and making a positive impact through the JuJu Foundation. He is giving away 100 percent of his profits to his foundation from the sale of Jumpin’ JuJu Crunch cereal. We need more Jumpin’ JuJu’s in this league and in the world these days.”

Fans who purchase Jumpin’ JuJu Crunch are asked to share photos and videos enjoying the cereal using the hashtag #JumpWithJuJu for a change to win autographed items like jerseys and football.

More details are available at GiantEagle’s website.