Bushnell explained in a statement:
It didn’t used to be this way. At one time, fifty-something meant the beginning of retirement — working less, spending more time on your hobbies, with your friends, who like you were sliding into a more leisurely lifestyle… In short, retirement-age folks weren’t meant to do much of anything but get older and a bit heavier. They weren’t expected to exercise, start new business ventures, move to a different state, have casual sex with strangers, and start all over again. But this is exactly what the lives of a lot of fifty- and sixty-something women look like today, and I’m thrilled to be reflecting the rich, complexity of their reality on the page and now on the screen.