Starbucks is offering free coffee to frontline responders during the month of December to "show appreciation for those keeping our communities safe during COVID-19."
All month long, any customer who identifies as a frontline responder to the COVID-19 outbreak can receive a tall brewed hot or iced coffee at no charge.
“It has been an extraordinarily difficult year, especially for the front-line responders who are serving our communities,” said Virginia Tenpenny, Starbucks vice president, Global Social Impact. “We want to show our deep gratitude for those who support and protect us every day with a small gesture of kindness and a cup of coffee.”
Those eligible include doctors, nurses, public health workers, pharmacists, dispatchers, firefighters, paramedics, police officers, dentists and dental hygienists, mental health workers, hospital staff — such as janitor, housekeeping and security — and active-duty military.
The company said the offer can be redeemed at select licensed stores in the U.S.
In a press release issued Tuesday, Starbucks said it is also donating $100,000 to the National Alliance on Mental Illness to support virtual mental health resources for frontline responders.
The company also plans to surprise 50,000 frontline responders with care packages and Starbucks gift cards during the holiday season.
Since the start of the pandemic, Starbucks has provided more than 2 million free cups of coffee to frontline workers, 300,000 care packages and letters to first responders and health care workers in partnership with Operation Gratitude, 120,000 cups of coffee and thousands of Starbucks gift cards to local hospitals and frontline responders and 110 pallets of K-Cup pod donations to hospitals and military units.