NEW YORK (1010 WINS) – Luxury chocolate maker Godiva is closing all of its 128 stores in North America amid the pandemic.
The Belgian chocolatier announced the move this week, pointing to a drop in in-person shopping at brick-and-mortar shops, Fox Business reported.
While sales at its stores have declined, the company said online sales and sales through retail partners have grown. Less than two years ago, the company announced plans to open 2,000 cafes worldwide over six years—about a third of them in the U.S.
The North American stores are expected to close on varying dates over the next few months, with many staying open through Valentine’s Day. Stores in Europe, the Middle East and China aren’t impacted.
Godiva has seven shops around the Bay Area, most of which you can find inside malls.
CEO Nurtac Afridi said in a statement to Fox that Godiva has “always been focused on what our consumers need and how they want to experience our brand, which is why we have made this decision.”
“Of course, this decision was difficult because of the care we have for our dedicated and hard-working chocolatiers who will be impacted,” Afridi said.