There’s no better time for a reboot than when you’re 125.
San Francisco’s legendary Anchor Brewing Company is marking its 125th anniversary next month with a "retro-modern aesthetic" rebrand, including new packaging for the brewery’s flagship Anchor Steam Beer.
"Anchor’s history is earmarked with moments when we took leaps to chart new territory in the craft beer space," Brewmaster Tom Riley said. "As we celebrate our 125th anniversary, we’re looking ahead to the next 125 years with a commitment to innovation, while retaining the heritage recipes that are the heart of the brand."
The San Francisco staple’s California Lager, Liberty Ale and Anchor Porter will also get packaging makeovers. Anchor plans to debut three new beers - Tropical Hazy IPA, Crisp Pilsner and the low-calorie Little Weekend - in March, too.
"During this moment where we are celebrating Anchor’s legacy by growing for the future, our innovation team is excited to introduce new brews that we’ve spent a year perfecting,” said Pilot Brewmaster Dane Volek.
Anchor is one of America’s oldest breweries.
It was established in 1896, introducing Anchor Steam later that same year.