With hospitals reporting a shortage of respirators and other protective gear, Crocs is making sure hospital workers on the frontlines stay outfitted with comfortable and flexible footwear.
The campaign is entitled "A Free Pair for Healthcare" and allows doctors, nurses and other medical staffers to choose a free pair of footwear between Crocs Classic Clogs and Crocs At Work styles.
"Over the past week, we have spoken to healthcare workers, their facilities and even their family and friends, and they have specifically asked for our shoes in an effort to provide ease on their feet, as well as ease of mind as they need the ability to easily clean up before they go home to their families," said Andrew Rees, CEO of Crocs.
While the company plans to send shipments directly to medical facilities, interested hospital workers can sign up to get their own pair on the Crocs website.
The footwear brand plans to donate 10,000 pairs a day. Once they reach their daily limit, healthcare workers can check the website the following day beginning at 12pm ET to reserve their pair.
On Thursday, the company quickly reached capacity.
“We are working hard to donate 10,000 pairs a day to those working in healthcare and currently have more than 400,000 people in line. All we can do is ask for your patience,” read a message on the Crocs official Twitter account. “Please check back tomorrow at 12 p.m. ET. It is our hope that we can get everyone a pair and do our part.”
The company didn’t reveal how long the promotion would last, but that it depends on their inventory and demand.
"The duration of our giveaway will depend on our level of inventory and the amount of requests we receive," Rees added. "These workers have our deepest respect, and we are humbled to be able to answer their call and provide whatever we can to help during this unprecedented time."
On the heels of the footwear donation, Airbnb announced they would start offering free or subsidized housing to health care workers on the front lines of the coronavirus pandemic.