Super Bowl LIII is over, but one fight continued to rage after the final whistle blew on the Patriots’ win: a fight over corn.
The implication that beer made with corn syrup is inherently worse did not sit well with the National Corn Growers of America. They tweeted at Bud Light “America’s corn farmers are disappointed in you. Our office is right down the road! We would love to discuss with you the many benefits of corn!”
The light beer picked a powerful enemy as American farms grow more corn than any other crop. In fact, there are almost twice as many square miles of corn planted in American soil than the next most plentiful crop, wheat.
Bud Light’s parent company Anheuser-Busch put out a statement that read, “Bud Light’s Super Bowl commercials are only meant to point out a key difference in Bud Light from some other light beers,” and that it “fully supports corn growers and will continue to invest in the corn industry.” That may be the dirty little secret of the great corn war: In 2017 alone, Anheuser-Busch bought 450 million pounds of corn grits for its products. Maybe America’s corn farmers shouldn’t be so disappointed after all.
That’s likely not enough for people who, for whatever their reasons, seem very attached to corn. The ads and the response from the corn growers provoked some angry tweets from light beer drinkers who swore off Bud Light forever.
The feud may continue a while longer because Bud Light’s current campaign is focused on making its corn-free ingredient list public and easy to find. Maybe the Bud Knight needs to have a sit down with King Corn to straighten this whole thing out.