NEW YORK (1010 WINS) -- Americans will spend $19 billion on chocolates, cards, and flowers for Valentine's Day.
You might think that makes it the busiest day of the year for 1-800-Flowers.com, but you'd be wrong.
"From a pure business point of view it's really our third busiest holiday," CEO Chris McCann said, "The holiday season is actually our busiest holiday because more than half of our business now is gourmet food gifts."
Nine out of ten Americans will celebrate Valentine's Day and spend an average of $143 up from $135 last year.
At the Empire State Building it's the only day of the year when couples can get married or renew their vows on the 86th floor.
Two couples Fabiana Faria and Helena Barquet from New York and Nachiket Patel and Chitra Pathak, who are originally from Mumbai, exchanged vows on Thursday morning.
Faria and Barquet own a Lower East Side design store, the couple met and fell in love seven years ago. They say they share a fascination with the Empire State Building and its nightly tower lightings.
Pathak and Patel met 10 years ago and live together in Jersey City. They dated for 5 years, two of which were long distance.
"With over 1,000 entries from both near and far, it's evident that the storied history and romance surrounding the Empire State Building continue to touch lives around the globe," said Jean-Yves Ghazi, Senior Vice President of the Observatory. "I'm excited to officiate at the weddings for Helena and Fabiana as well as Chitra and Nachiket, and continue this tradition for its 25th year."
At the Rink at Rock Center today's the day for engagement on ice, select couples get to pop the question at 4 p.m.