Hailey Bieber has decided to join the ranks of celebs with their own lines of beauty products. She’s just sent in her trademark application for a cosmetic and beauty line called "Bieber Beauty."
This isn’t her first venture into the business of the beauty world, as she’s got collabs with Bare Minerals, L’Oreal, and Australian brand ModelCo under her belt.
While she hasn’t revealed what kinds of products she hopes to highlight with the brand, she has talked about her own personal makeup preferences in the past, which is fueling fans’ predictions.
In a feature with Marie Claire, Bieber says of her routine, “I enjoy having a bare-looking face rather than a full, done-up look. I know everybody’s different and some people enjoy a full face of makeup, but I’m just so impatient and I don’t like spending a lot of time on myself every day.”
It’s totally possible that her own line of products will reflect her bare-faced and efficient preferences when it comes to completing a look. But who knows what could happen? She’s posted plenty of photos on Instagram in the past that show off her more glam side, too.
Seems as though both Biebers have an entrepreneurial streak going right now. While Justin Bieber is taking a break from music to focus on his mental health, he’s also hard at work on his new fashion line Drew House.