With 11 studio albums and four Grammy awards, Lenny Kravitz is the epitome of a rock star.
But off stage, the 54-year-old has created an interior design mini-empire side hustle.
In 2003, the “Are You Gonna Go My Way” singer launched his NYC based firm entitled Kravitz Design.
The company focuses on residential and commercial design and has worked on luxury hotels and residencies in Miami, Los Angeles, New York, Paris and New Orleans. Other clients include The Morgans Hotel Group, Swarovski Crystal and The Setai Resort.
Earlier this month, it was announced that Kravitz Design would be spearheading a new $72 million hotel development in Detroit, while a 55,000 square foot multi-unit condo complex in NYC was completed in March. Kravitz has also worked with brands such as Rolex and CB2 to develop products for the home including wallpaper, rugs and furniture.
And while many of the properties the firm designs are in the $2-6 million range, the singer has been conscious of creating items that are not strictly for the wealthy.
“So much of my work is in luxury which is very expensive,” Kravitz said. “With CB2 I wanted to work with a company that’s very good at making very affordable things of very good quality.”
Regardless of budget, Kravitz believes “home should be a place where you feel like yourself and your spirit is comfortable.”