The singer broke the news via a video on the TODAY Show. Prancing around a beach with a rainbow flag draped around her neck and a hat sporting the title of one of her latest singles, "Crave," Madonna playfully confirmed the rumors that she would be appearing at the event. “I hear you,” she said. “I will be on Pride Island, where I was born.”
Madonna is expected to perform a few songs. Other stars set to perform at the event include Saturday headliner Grace Jones, Teyana Taylor, Pabllo Vittar, Kim Petras and Amara La Negra.
Pride Island is only one of a number of huge events for this year’s NYC Pride, which will simultaneously be hosting WorldPride for the first time on American soil. Along with the city’s iconic Pride parade, which will also take place on June 30, this year’s festivities will include a three-day film festival called OutCinema, an opening and closing ceremony for WorldPride, and a commemoration of the 50th anniversary of the 1969 Stonewall Riots.
Throughout her decades-long career, the pop icon has made it a priority to uplift and support her LGBTQ fans through her music and activism. Earlier this year, Madonna was honored at the 2019 GLAAD Media Awards with the Advocate for Change award, celebrating her many years of service and activism on behalf of the LGBTQ community. “Fighting for all marginalized people was a duty and an honor I could not turn my back on, nor will I ever,” she said during her acceptance speech.
Tickets for Pride Island 2019 are currently sold out. Check out a clip of Madonna's announcement on the Today Show below:
This article was updated to correct an error about Madonna's involvement in the festival.