Geoffrey's Back! Toys R Us Returns With New Store In New Jersey Mall

By , WCBS Newsradio 880

PARAMUS, N.J. (WCBS 880) --  The iconic New Jersey-based toy retailer Toys R Us is back just in time for the holiday shopping season. 

A dozen shoppers eagerly awaited the ribbon cutting of the new store at the Westfield Garden State Plaza in Paramus on Wednesday morning.

Emily Stecker, of Oradell, and her daughter, Sophie, were among the first to arrive. 

"Well, it's a piece of childhood back again. I grew up with Toys R Us as a Toys R Us kid. My daughter grew up as a Toys R Us kid, she's 20 now, and to see this back in its old school or new school glory is a really amazing thing," Stecker said.

"It's very meaningful, this is something that we've all grown up with and it's something that we passed onto our kids," Paramus Mayor Richard LaBarbiera said. "Now with the return of Geoffrey and Toys R Us it's filling the void for all of us Toys R Us kids."

It's the first Toys R Us to open since the company filed for bankruptcy in 2017.

CEO Richard Barry, of Tru Kids Brands, says customers can expect a more intimate hands on experience than before.

"While the store is smaller in size, we still have a huge assortment through our partnership with Target. This store has about 1,500 items, but through the technology in the store, you can buy over 15,000 items today," Barry said.

The Toys R Us store is located on the second level of the mall and they plan to celebrate their grand opening with giveaways scheduled for Saturday.

It's about 6,500-square feet, which is much smaller than a traditional Toys R Us, which used to be about 40,000-square feet. 

The store features a tree house, a movie theater and iPads that allow shoppers to order a toy that they don't see on the shelves online.

A second Toys R Us is set to open in Texas.

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