Kellogg’s Pop-Tarts are gearing up to launch another drool-worthy flavor.
The latest limited-edition pastry draws inspiration from a fan-favorite cupcake flavor: Red Velvet!
The pastry is described to taste just like a red velvet cupcake, with a “gooey frosting filling” and topped with an irresistible white frosting.
The brand confirmed the return of the flavor on Twitter, writing: “Good morning to everyone, but specifically the person who runs this account. Red Velvet Pop-Tarts are back.”
That was followed by a tweet announcing that the item would be “coming to a store near you this month.”
The official Pop-Tarts Instagram account also shared the news with a cheeky message: "It’s like when an ex ghosted you and comes back better than ever. Get ready... Red Velvet Pop-Tarts are coming soon."
News of the new Pop-Tarts flavor was reported on December 2 by BestProducts.com after the outlet noticed a listing for the treat on Meijer’s website. The flavor is currently unavailable for purchase at any location.
“Treat everyone in your home to the bakery-inspired taste of Pop-Tarts Frosted Red Velvet Cupcake Toaster Pastries,” the description reads.
The box features the words “it’s back,” alluding to the flavor’s initial debut in 2013, per Delish.
Pop-Tarts is known for releasing tasty flavors. Previous cupcake inspiration included Frosted Confetti Cupcake and Frosted Chocolate Cupcake.
And most recently, the brand embraced the fall spirit with the Pumpkin Pie Pop-Tart.