Aerie Continues 'Real Women' Advertising Push Featuring Models With Disabilities, Illnesses

July 12, 2018
Categories: 

By Kayla Jardine/Joe Cingrana

Lingerie brand Aerie is continuing to showcase real women while advertising their products. 

The American Eagle brand released new images on their website featuring women with different disabilities and illnesses, like vitiligo, down syndrome, and type 1 diabetes, wearing their clothes. 

One of the models, Abby Sams, shared some of the images from her photo shoot on Twitter writing, "Aerie just sneakily released some of my photos! Look at this disability representation people. Also look at me because I cant believe it's actually me so yeah." Abby also posted photos of three other models with the caption, "A cancer survivor, down syndrome paralympian, me, and fibromyalgia (+ body hair). Their work in chronic illness and disability representation this campaign was REAL and AMAZING."

The brand was similarly praised early this year when they released images of singer Rachel Platten, gymnast Aly Raisman, actress Yara Shahidi and model Iskra Lawerence completely unretouched.