October is Breast Cancer Awareness Month, and Serena Williams is stepping out of her "comfort zone" to help save some lives.
Williams posted a video of herself topless and singing "I Touch Myself" this weekend, all for the very important efforts of the I Touch Myself Project.
"I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly" says Serena in the caption. "Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key - it saves so many lives. I just hope this helps to remind women of that."
Launched in Australia in 2014, the I Touch Myself Project was created to encourage women to self-check themselves for signs of breast cancer. The campaign was launched in memory of Divinyls' lead singer Chrissy Amphlett, who released the song in 1990. Amphlett passed away following a fight with the disease in 2013.
You can find out more about the I Touch Myself Project here.