McDonald's beloved "all-day breakfast" model, introduced in 2015, took a hit in March with the onset of the coronavirus pandemic.
At the time, McDonald's decided to temporarily get rid of their all-day breakfast to "simplify operations in our kitchens, which we say provided better speed of service and order accuracy," according to a spokesperson from the chain.
But the temporary may soon become permanent as the chain is reportedly considering doing away with the all-day offering. Fox News notes that a spokesperson told them: "As McDonald’s and franchisees evaluate if and how we bring All Day Breakfast back to our menus, we want to ensure these improvements will remain consistent for our customers. Any final decision will be made in partnership with our franchisees, based on consumer demand, and designed to drive the business while minimizing operational disruptions."
Of course, many customers didn't take the news well:
However, a number of employees are happy with the removal of all-day breakfast.
One franchise operator told Business Insider, "I absolutely do not think we should bring it back. It makes us faster, and gives the grill less to worry about."
Blake Casper, chairman of the National Owners Association at McDonald's independent franchise association, echoed those sentiments stating: "The limited menu and ease of operations are allowing our teams to focus and provide blazing fast service."
Due to the pandemic, the chain has also cut from its menu salads, grilled chicken sandwiches, and chicken tenders in order to streamline operations.