Black Friday shoppers across the nation set a record for online sales due to the ongoing coronavirus pandemic.
While the country still faces challenges due to COVID-19, shoppers avoided the stores and purchased items online on the busiest shopping day of the year.
The New York Post reported that online sales reached $9 billion on the day after Thanksgiving, 21% more than the 2019 holiday season. Those numbers came from Adobe Analytics, which figures out website transactions from 80 of the top 100 retailers across the United States.
The website shared that this was the first time online shoppers topped in-person bargain hunters on Black Friday. The increase in online sales made Black Friday 2020 the second-largest online spending day, behind Cyber Monday 2019.
According to a report from CNBC, the surge caused shoppers to spend at least $6.3 million per minute with the increase of online sales.
Kristin McGrath, an online shopping expert at Ziff Media Group and editor at BlackFriday.com and Adobe Analytics, said that Black Friday this year followed a record-breaking Thanksgiving Day online. The expert shared that customers spend a record $5.1 billion on the holiday.
“Even in past years we’ve seen a lot of online shopping on Thanksgiving,” she said. “This year we saw even more.”
McGrath said consumers saw an increase in sales because several stores weren’t open on Thanksgiving, and fewer family gatherings caused more people to browse online.