New holiday trends the COVID pandemic has created

By KYW Newsradio

PHILADELPHIA (KYW Newsradio) — This holiday season is shaping up to be quite different for many of us. One marketing professor said the pandemic has created new trends that will probably stick around for a while.

Cherry Hill's Michelle Williams said her family of five sees this Christmas as a time to embrace something new.

"Rather than spending endless hours in stores and in malls, we really just focus on a few meaningful gifts,” she said.

Rutgers Business School marketing professor Ashwani Monga said the new routines created by the COVID-19 pandemic are reflected this holiday season.

"I've created new habits. So now I do my shopping online. I may spend more time with my family on weekends even after COVID is long gone. Some of these habits are going to stay with us,” Monga explained.

Monga said it might be bad news for brick-and-mortar stores but not necessarily for the economy because of online shopping. But he added this trend is a mixed bag.

"You have one segment that's saving a lot of money right now, they are going to have a lot of discretionary income to spend more and we have the other group of people who are unemployed,” Monga said.

Through this uncertainty, Monga said it's time to pause and reflect what's important in our lives.

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