Mossimo Giannulli reported to a federal prison in Lompoc Thursday for five months.
He is in custody at a federal prison in Lompoc near Santa Barbara, California, a Bureau of Prisons spokesperson said in an Associated Press story.
The fashion designer was sentenced to five months after he paid half a million dollars in bribes to get his two daughters into USC as rowing recruits.
The massive college bribery scandal rocked Ivy League and other top schools across the country as parents were caught paying bribes to consultant William "Rick" Singer to get their children into reputable colleges.
In August, Giannulli said he regrets the harm he caused his wife and his daughters. Giannulli is most famous for his “Mossimo” brand clothing line at Target.
Last month his wife, actress Lori Loughlin, reported to a Northern California prison to serve her two-month sentence in the college bribery scandal.
In the plea deal, Lori will pay a $150,000 fine and perform 100 hours of community service while her husband will pay a $250,000 fine and perform 250 hours of community service.