The push - better known as National Voter Registration Day - was planned a long time ago, but now people who hadn’t thought that much about voting feel compelled to get involved on both ends of the political spectrum.
"I think what we’ve seen even starting with Black Lives Matter protests in the early summer in response to murders of George Floyd and Breonna Taylor and others, fast forward to the passing of Justice Ginsburg, is really an awareness of the balance that our civil rights hang in right now and the fact that our democracy is really at stake," said Carolyn DeWitt, Rock The Vote President and Executive Director. The organization has focused on getting more young people to flex their political muscles for years.
DeWitt estimated "hundreds of thousands" of registrations just Tuesday.
"What we tend to see when it comes to voter registration is actually a spike around registration deadlines, which we have a little but more time until those deadlines," DeWitt told KCBS Radio’s "The State Of California." "National Voter Registration Day is kind of the warning bell that the deadlines are coming up."
Getting those voters to the polls, however, is another challenge altogether.
"The fact that we started to see spikes in the summer and have seen them particularly around National Voter Registration Day gives us a lot of hope," DeWitt added.
Rock The Vote celebrates its 30th anniversary in 2020.
See if you're registered to vote at Rock The Vote's website.