HARRISBURG (Newsradio 1020 KDKA) - Pennsylvania Attorney General Josh Shapiro is taking JUUL to court, accusing the company of endangering the health of residents and violating consumer protection law.
The lawsuit alleges the e-cigarette giant strategically targeted young Pennsylvanians with advertising, flavors and enhancing nicotine absorption rates.
The complaint also claims JUUL did not provide proof of the products' safety and did not disclose health risks.
“JUUL knowingly targeted young people with tactics similar to the tobacco companies' playbook,” said Attorney General Shapiro. “There is no proof these e-cigarettes are safe and until there is, we need to get JUUL products off shelves and out of the hands of young people."
“JUUL manipulated data to deceive consumers about the nicotine content of its products. First JUUL estimated their products delivered substantially more nicotine than its competitors in a patent, and then doubled back to say the products were comparable to an average cigarette.
Shapiro is asking the court to order JUUL to stop all production.