Burger King is launching a dollar menu


Come late December, Burger King fans will be able to save money while they shop for their favorite fast food chain items.

Burger King is rolling out a dollar menu called the $1 Your Way menu. The menu will feature a bacon cheeseburger, a chicken jr. sandwich, fries, and a soft drink. The chain plans to roll out the new options on December 28.

"The dollar menu is back," Ellie Doty, Burger King North America's chief marketing officer, told Business Insider, adding that a lot of customers "have really, really missed it."

"It's important for us to be offering everyday value that's consistent and easy for the guests to understand and that doesn't require them to jump through a lot of hoops to access it," Doty said.

Dollar menus, while popular in nature, have been disappearing from famous fast food chains' menus in recent years. McDonald's nixed their own version of the dollar menu in 2013.

Many fast food chains have opted for deals and promotions based around downloading their app rather than creating a menu of items that cost less than most other items.

Doty also noted that in a time of economic hardship brought on by the coronavirus pandemic, now is as good a time as any to roll out new menu options for just one dollar for customers.

"When we think about what might resonate with our guests at any given time of year, setting aside the macroeconomic times, we heavily consider how they're thinking and feeling — what's going on in our guests' lives that we might be able to be a solution," Doty said.

She continued, "When we promote a value menu or launch $1 Your Way menu, being sensitive to when that might be most useful to our guests is definitely top of mind."

Burger King will be promoting the new dollar menu by Venmoing select customers $1 beginning on Monday.

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