Launching a new inspirational campaign dubbed “Make Music,” Guitar Center aims to spotlight a mix of legendary artists, innovative producers, and rising musicians as they explore the driving forces behind their creativity and "why they make music."
As detailed in the press release, the campaign has enlisted 25 of the most "highly revered musicians from all corners of the music community," all with their own "unique sounds and voices." For a total of 25 videos, "each of their stories will air across a variety of media,” with a new artist story launching every day via YouTube now through Thursday, December 24.
Kicking of the series is wildly talented GRAMMY Award-winning singer-songwriter H.E.R. Who in the video describes music as being "everything" and "a language that everybody speaks," revealing that "there’s always a guitar sitting next to my bed." For H.E.R., music "started off as something that I really loved... something that is my passion, and then it turned into more."
"Growing up my dad had a cover band when I was a little girl, and they would rehearse in our living room. My playlist goes from N.W.A. to Sly & the Family Stone to Soundgarden, Foo Fighters, Coldplay, Carlos Santana, Prince, Lauryn Hill, Jimi Hendrix. It all inspires me to make it my own and have fun with it," the multi-instrumentalist said revealing just a few of her many influences.
At another point in the clip, in between anecdotes and serenades, H.E.R. provided insight into how the Stratocaster inspires her sound, as well as sharing just how much it means to be the first Black woman to release a signature guitar with Fender. And for a brief moment in time we are taken on a musical journey, wherein she effortlessly brings to light her true essence as an artist, and how ultimately she became H.E.R.
WATCH MORE: H.E.R. says BTS made her GRAMMY win even more special
For Guitar Center, this is more than just a video series. "The past year has presented many challenges, but it is clear that the importance of music as a means of comfort has become more and more front-and-center," said Jeannine D'Addario, Guitar Center's Chief Marketing and Communications Officer. "With the 'Make Music' campaign, we wanted to get inside the minds of the artists that we all admire and hear from them on what music means to them.”
“Every one of these artists has a different perspective, but there is a common thread across all of their testimonials: music is how they express themselves to the world, and it's an emotional release and a celebration.”
In addition to using its social platforms to showcase musicians and music influencers, Guitar Center is encouraging musicians of all skill levels to share their passion and why they make music by creating a video and posting it to social media using the hashtag #WhyWeMakeMusic.
Check out the first installment of Guitar Center's “Make Music” video series featuring H.E.R. above.