Approx. 33% Of U.S. iPhone Users Saying NO To Upgrading Their Phone

Tim Cook opens the Apple's annual product launch, Wednesday, Sept. 12, 2018, at company headquarters in Cupertino, Calif
Photo credit Photo: Karl Mondon/Bay Area News Group/TNS/Sipa USA
By 98.7 KLUV
What goes up, must come down, and Apple investors are concerned iPhone sales revenue could be considerably lower than company expectations, as reported by Business Insider

Apple is experiencing it's hardest financial hit in the past 10 years. 

Business Insider conducted a SurveyMonkey Audience poll of 1,233 people January 26-27, asking respondents why they might delay upgrading their cell phone. 


  • 38% said they haven't upgraded their iPhone for reasons not related to being eligible for an upgrade
  • 28% don't have an iPhone
  • 21% said they upgraded their iPhone in the past year
  • 17% said, "because my current phone works fine"
  • 13% say "because the new versions are too expensive"

In October, Apple said it will no longer reveal how many iPhones it sells.

Currently, Apple's most affordable iPhone is priced 15% higher than it was 2 years ago.

Investors will be looking closely at Apple's fiscal Q1 earnings report, which is expected to be released, today.