Kim and Khloe Kardashian, plus Kylie Jenner, have filed documents to trademark the names of their children (Saint, North and Chicago West, plus True Thompson and Stormi Webster) in order to attach their children's names to products (clothing, toys, skin-care, etc.). Kylie even filed a trademark for "Stormiworld".
In addition, the family is seeking the ability to sign endorsement deals to promote others' products.
Wonder what kind of clothing, toys, skin-care etc., have the children designed and do they understand what endorsing a product consists of? Saint West is three-years-old. At 3, I was lucky to design a picture of my mom with crayons and about the only thing I could endorse was the love she had for me. Just sayin'... :).