Well, this is one way to put your product out to the masses, quickly.
"Hickory Bird" is best known for it's marinated, dry-rubbed, smoked whole chicken and an 8-piece family lunch or dinner is approx. $15. Other menu items include chicken tenders, bbq, plus Tex-Mex.
"Hickory Bird" and is now inside Walmart in Bedford (where McDonald's used to be) on Highway 121.
Hickory Bird President Steve Rich says, "people [in North Texas> appreciate good food, and they've been very supportive of very good brands that deliver on their promise on food and service."
The reason the Hickory Bird California team are focused on North Texas as a testing ground is simple according to Rich, "People are migrating to Texas in flocks."