Europe’s most popular music TV show competition Eurovision Song Contest, hopes to spread its influence in the US with the development of an American counterpart, The American Song Contest.
Variety reports the show is set to debut during the 2021 holiday season.
The show’s format isn’t unlike other singing/music television competitions. Artists from around the country will go head-to-head in qualifier rounds, till just two competitors remain in a primetime final. Eurovision has broadcast for more than six decades, and has drew over 200 million viewers to its grand finale, last season.
Following in the tradition of American adaptation, Ben Silverman has been tasked as the show’s executive producer. He’s worked on other cross-over shows including The Office, Big Brother and The Weakest Link. He tells Variety that The American Song Contest is a passion project, decades in the making. “I’ve spent 20 years trying to pursue this,” he said. “When I was chairman of NBC, when I was an agent at William Morris and when I started at Reveille. I just love the format.”
Eurovision may sound familiar to Netflix fans who enjoyed the Will Ferrell and Rachel McAdams movie based on the show, Eurovision Song Contest: The Story of Fire Saga. In fact, one of the five songs Ferrell sings in the film, "Husavik," has debuted at number 16 on the Billboard Digital Song Sales chart. It received over 8,000 download sales in its first week of release.
Silverman expresses a hope the latest American version will bridge a divide in a culture looking for a message of unity. “It can unite it by celebrating its diversity, its distinctions and in pulling everyone around its love of music and its love of song.”