ST. LOUIS (KMOX) - You can count Taylor Twellman among those who love the new name, crest and colors of his hometown's new Major League Soccer franchise: St. Louis City SC.
"I loved it," Twellman told me immediately after the official announcement. "I loved it from the moment I saw it. This is about transforming a city that needs to be transformed. And this is a vehicle that is going to help that."
Twellman, the 2005 MLS MVP and current ESPN television analyst, emceed the 2019 press conference introducing MLS to St. Louis. Leading up to Thursday's announcement, the new ownership group released videos connecting St. Louis neighborhoods to a common cause of coming together to celebrate soccer.
"The sport is inclusive. The sport is diverse. And those are two things that St. Louis... needs to become better at."
"I want to make one thing abundantly clear," Twellman said, "I actually don't care of about any of this as long as they win. As long as they come in and represent the city of St. Louis -- and we all know what the Cardinals and Blues have done -- when you come in and you win right away, you've got the most loyal fan base in the country. And you get them on your side."