The Los Angeles County Department of Public Health launched a new campaign Thursday to raise awareness of the dangers of addiction to prescription pain medications.
The Public Health hopes to help the public understand the issues around synthetic opioids such as fentanyl.
“Opioids do not discriminate. Misuse of opioids has tragically touched so many lives in LA County. Far too many of our families have suffered the heartbreaking loss of a loved one due to an opioid addiction. To end this opioid epidemic, we must make people aware of local resources and treatment centers available to them. This public awareness campaign will help families and those misusing opioids find the help they need to get on the path to recovery,” Los Angeles County Supervisor Hilda L. Solis said in a statement. “Through this important campaign, LA County will do all it can to inform residents on how to safely use pain medications and avoid the risk of an overdose.”
“Opioid misuse trends in Los Angeles County are a serious public health concern. A key component in preventing addiction, overdose, and death, is educating people about the significant risks associated with using prescription pain medications,” said Barbara Ferrer, PhD, MPH, MEd, Director of the Los Angeles County Department of Public Health. “If anyone is struggling with dependency, we want them to know and feel hopeful that treatment and recovery are possible. We are here to help with dozens of service providers throughout the County.”
The campaign will run in English and Spanish on local airwaves, social media channels, websites, and billboards.
The media campaign alerts County residents to two new websites: ManagePainSafely.org and ManageAddiction.org for information and resources. For information on how to connect with treatment, please call our Substance Abuse Service Helpline (SASH) at 1-844-804-7500 at any time, day or night.