Serena Scores the Cover of the Wheaties Box

Cover Image
Photo credit General Miills
By KNX 1070 NEWSRADIO

Thanks to Wheaties you can now share breakfast with Serena Williams every morning. The champion tennis player graces the cover of the latest cereal boxes. 

Williams is only the second black woman tennis player to be featured on the box. The first was tennis icon, Althea Gibson. Williams is the fourth female tennis player to be featured. 

“We mocked up a few boxes with images for Serena and her team to select from, and it was a unanimous choice to go with that shot – and that white dress – was it!” says Taylor Gessell, manager in Brand Experience at General Mills, and part of the team who selected Williams for the honor. “It truly signifies a championship moment.”

Named the women’s player of the year seven times, Williams has earned 23 major singles titles and 14 major doubles titles, and was ranked the world No. 1 in women’s singles eight times between 2002 and 2017.

“I am so excited to be on the cover of the next Wheaties box,” Williams said. “I have dreamt of this since I was a young woman and it’s an honor to join the ranks of some of America’s most decorated athletes. I hope my image on this iconic orange box will inspire the next generation of girls and athletes to dream big.”