Oreo has unveiled new rainbow cookies to celebrate the LGBTQ+ community.
In order to get your hands on the limited-edition items, Oreo is giving away 10,000 free packs of the rainbow cookies to people who express their allyship for the LGBTQ+ community.
To get one of the free packs, fans can enter by "sharing a photo of what allyship means to them." You also need to tag @Oreo and include the hashtags #ProudParent and #Giveaway.
Winning entrants will get a message from Oreo with details on how to claim their rainbow cookies.
“For over 100 years, Oreo has been bringing families together,” the company said in a statement.
“That's why we launched a partnership with PFLAG, the country's oldest LGBTQ+ ally organization, to create #ProudParent, a year-long initiative designed to shine a spotlight on the powerful impact love & acceptance can have on LGBTQ+ youth.”
In addition, Oreo and PFLAG also debuted a new short film called “Proud Parent,” which "tells the story of love, family ties, and celebrating authenticity, while championing the notion that a loving world starts with a loving home."
The promotion arrives just in time for Spirit Day on October 15th.
Each year on Spirit Day, millions wear purple to support LGBTQ+ youth and to take a stand against bullying.