Walmart Launches New Subscription Service

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Offering everything from groceries to gasoline discounts, Walmart has officially launched its Walmart+ (plus) subscription service, which is designed to compete with Amazon Prime.

For a fee of $98 annually, or $12.95 a month, Walmart+ gives subscribers unlimited free delivery on purchases over $35. 

There is no additional charge for same-day deliveries, and Plus members get a 5 cent per-gallon fuel discount at Walmart and Murphy USA gas stations.

In comparison, Amazon Prime goes for $119 a year or $12.99 a month. 

While its delivery benefits may not be as generous as Walmart+, Prime users do have access to Amazon's extensive video content.

Pssssssssst. Have you heard? -- Walmart+ helps you get more out of life. Start your free trial now to get free unlimited deliveries, member prices on fuel, and mobile scan & go. Pass it on! See membership details. $35 minimum delivery order. Restrictions apply. #WalmartPlus

— Walmart (@Walmart) September 15, 2020

Will Walmart+ catch on with customers?  Bloomberg Retail Reporter Matthew Boyle talked with KRLD's Chris Sommer.