PHILADELPHIA (KYW Newsradio) — Warner Bro. has announced it will stream all of its movies set to be released in theaters this year on HBO Max. And some in the local film industry say this move could actually help smaller theaters.
Independent film producer Josh Goldbloom said although the pandemic has helped this shift of blockbuster movies from theaters to streaming platforms, this move was a long time coming.
He equates it with the death of in-store video rentals.
“I think the people who own these corporate movie theaters are a bit of dinosaurs and they weren't able to adapt,” Goldbloom said.
Although this may not be good news for big theater owners, it's a time for the little guys to get creative, he said.
“I think it's a call for everyone to step up their game. What can you do to make this an exciting experience,” Goldbloom added.
And that creativity comes in many forms.
“Having filmmakers or talent attached to it, bring in original programming,” he advised.
Goldbloom said those old blockbusters can still pay off for people who want to relive that past experience, and that can mean new profit for theater owners.
“Repertory cinema is here to stay,” he said.