Diamonds are forever, but their values are not

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By Amy E. Feldman, Judge Technology Solutions
PHILADELPHIA (KYW Newsradio) — Thinking of gifting a diamond for Valentine's Day? 

There are plenty of other options, too. Nothing says "I love you" like Say It With Beef's $45 bouquet of beef jerky slices, which are formed to resemble a dozen full-petaled rose. 

According to its website, "flowers are lame," but jerky is forever. Maybe so. 

Maybe not the jerk who gives jerky, though. Also, pretty sure the saying is "diamonds are forever." 

I digress.

In case you're thinking of gifting one — a diamond, not a jerky bouquet — you need to understand the quality of the diamond and its value. The Federal Trade Commission (FTC) requires jewelers to truthfully and accurately represent the grading system used to determine a diamond's quality.  

While GIA reports tell you the quality of the diamond, they usually do not include a dollar value. So, people get appraisals for insurance. 

But an insurance appraisal, often given by the diamond seller, has an appraisal that's 100 percent above the retail value, so you could never resell it for that. 

Instead, get a third-party appraiser to tell you what to expect price-wise if you ever decide dump the jerk and sell the diamond.