It’s called Huda, located at 32 S. 18th St., where he’ll specialize in housemade bread baked fresh every morning.
“We have two types of bread,” he said. “We have a Japanese-style milk bread, and then we have a sourdough.”
A post shared by HUDA (@hudaphl) on Aug 16, 2020 at 4:30pm PDT
Sichel is opening Huda during the pandemic, a time when most restaurants are still relying on takeout orders. To accommodate, he’s going to focus on sandwiches.
“We do a brisket sandwich. We also do a smoked salmon, open-faced on grilled sourdough. And we also do a roasted squash with some roasted almonds and some honey.”
A post shared by HUDA (@hudaphl) on Aug 18, 2020 at 6:18am PDT
A post shared by HUDA (@hudaphl) on Sep 2, 2020 at 4:17pm PDT
All of those items translate well to takeout, he said, which will soon be up and running for online orders.
Sichel said his brisket sandwich stands out to him personally.
“It's sort of full circle. You know, brisket is synonymous with American Jewish eating, and I've been cooking brisket a long time,” he said. “This is just a different variation of how I've cooked it and how I've prepared it.”