An expert's advice on best ways shoppers can tackle Black Friday

A person shopping.
Photo credit Worayuth Kamonsuwan/Getty Images
PHILADELPHIA (KYW Newsradio) — Black Friday can be tough to tackle if you do not have a plan, and there are some big do's and don'ts you should consider when it comes to your holiday shopping for the day.

Forty percent is the magic number to look for when it comes to Black Friday discounts, according to Jill Gonzalez with Wallet HUB.

"If you are going through your cart at the last minute and you see any discount below that level then it might be a good idea to go ahead and wait on purchasing them," Gonzalez said. 

She said there are some special items to keep an eye on while doing your shopping.

"You can see an average discount of about 70% off on jewelry this year. Books, movies, and music are a good choice as well, around 50% off," Gonzalez said. 

She said you should not be scared to use the technology at your finger tips to compare prices, and asking the cashier for a price match can go a long way as well.

Believe it or not, you should hold off a little longer for that big TV calling your name because the newer models are on the way.

"If they can just wait until the end of January, early February, that is actually ideal," she explained. 

She added furniture purchases should wait too, as you're better off getting them around Memorial Day.