She says the annual Mother’s Day walk was canceled because of coronavirus and replaced with Zoom events, virtual breakfasts, and many, many phone calls.
Now, she’s getting ready for a virtual walk later this month.
“Right now, I can’t tell you my numbers are reaching my goals, but we are working very hard to produce a very exciting and acceptable walk and re-engage the community,” she said.
Emily Murphy, senior vice president of development for the American Lung Association in the Northeast and Mid-Atlantic region, says the group has been successful with social media, FaceTime, and Zoom parties.
“One good example is our Lung Force walk here in Philadelphia. We’ve actually been able to make our fundraising goal of $100,000, with the help of thousands of folks who have continued to make donations,” Murphy explained.
She expects virtual events to remain part of the financial playbook once the pandemic ends.