Brandywine Financial is the fourth owner of what used to be Echelon Mall and is now known as Voorhees Town Center. The last makeover delivered a mix of retail, offices and restaurants along a boulevard leading to the mall. The problem is the traffic stops at the town center, and no one seems interested in what the mall has to offer.
So Voorhees Mayor Michael Mignogna says Brandywine wants to try something entirely different in hopes of turning the 51-acre property into a vibrant, new destination place.
"They've talked about ideas such as a microbrewery with beer garden and a wine bar, and perhaps a theatre and some type of indoor sports component, a residential and commercial component," Mignogna said.
In it's heyday, Echelon Mall was a shopper's paradise, sporting five anchor stores. Today there's just one left, and many of the shops inside are shuttered, a victim of the times, says Mignogna.
"With online shopping, malls as I knew them growing up are dinosaurs. They're just not what they used to be for a number of reasons. So that property needs a facelift," he added.
Voorhees is hardly alone, as hundreds of malls across the country have closed over the past two decades.