Boathouse Sports founder and CEO John Strotbeck already had the equipment and workforce available in his North Philadelphia factory, so it wasn’t difficult to make this unexpected pivot.
His company is now repurposing unused surgical gowns and filters into one of the most sought after items in the world.
“And started selling them on Tuesday. As soon as we did that, we landed a contract with Wawa to make somewhere between 70,000 and 100,000 masks for all their employees,” he said.
Boathouse Sports has signed an even bigger deal with few international underwear companies (Jockey and Compass) to manufacture about 50,000 surgical and isolation gowns per week for FEMA.