After what Target calls a "year unlike others," the company is set to reward its frontline workers with $500 bonuses. They will also be rewarding members of their executive teams, store leaders and distribution center leaders $1,000-$2,000 bonuses. In total, Target is giving out $200 million in bonuses after a successful holiday season.
In a press release, the company highlighted some of their employees and their reactions to the bonuses. Brookyln Park checkout advocate Alejandro Madrid said it was a much needed boost for his family.
“The bonus was a huge relief and it helped me tremendously. I'm happy to know that Target cares for my well-being. I helped my mom with bills and I'm fortunate enough to have saved a portion of the bonus.”
Members of Target's senior management team released a "thank you" video to its employees announcing the bonuses.
The Minnesota-based retailer has rewarded frontline employees during the COVID-19 pandemic with multiple bonuses in 2020. From a $200 bonus to all hourly employees in July to raising the company-wide minimum wage to $15 per hour show a more than $1 billion investment to their employees.