Believe the hype, because it is, in fact "lit." We’re referring to Travis Scott’s new single "Franchise" of course, which officially dropped at midnight.
The track was originally previewed during the tenth episode of .wav radio under the name "White Tee." The Teddy Walton and CHASE B produced track features M.I.A and Young Thug, and is meant to be an homage to Atlanta Hip Hop crew, Dem Franchize Boyz (hence the initial and new title).
The Houston rapper got us all hype up this week with news of the track, and making it available for pre-order for only 69 cents, and then just like that, before you could even spell “white tee” the song and accompanying music video had arrived.
The visual, which the rapper self-directed alongside White Trash Tyler, was partially filmed at Michael Jordan’s Chicago area mansion, fyi, if the giant “23” on the mansion’s gate didn’t give it away. As anticipated Scott once again, delivered some sicko trippy vibes, while the video still stayed on brand, featuring fancy cars, stacks of cash, rowdy parties and lots of ladies.
Scott head-bangs all over the grounds and chills on the basketball court, while relishing in his abundant sneaker collection. He also joins Young Thug for a round of golf and a high stakes poker game. Elsewhere M.I.A. keeps things hoppin' and hella trendy in a grassy field filled with mirrors (and sheep) - at one point decked out in a floral ensemble, giving us some major Midsommar vibes. As the beat keeps bumpin', the three take turns on the verses "Yup, in my white tee, yeah," Scott raps on the chorus with Young Thug. "Call up Hype Williams for the hype, please. It’s lit/Uh, they gonna wipe you before you wipe me/Unboxing my checks, not my Nikes, yeah."
A few days before the drop, La Flame took to Instagram to reveal the exclusive cover art by legendary contemporary American artist George Condo - the artist who created a series of paintings for Kanye West’s My Beautiful Dark Twisted Fantasy.
"Franchise" will be Scott's first solo single since 2019's "Highest in the Room," not counting his contribution to the film Tenet earlier this year with "The Plan." The Houston rapper has also kept busy collaborating, recently appearing on Kanye West’s “Wash Us in the Blood,” Rosalía’s “TKN.” And teaming up with Kid Cudi on “The Scotts.” Check out "Franchise" above.