The iconic clothing brand Juicy Couture is making its comeback in the tail-end of 2020 and Madonna’s daughter Lourdes Leon has been tapped as one of its ambassadors.
In collaboration with Parade, Juicy launched a series of photos on Monday featuring new models, one of whom is Madge's daughter Lourdes, or Lola as she is also known.
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Above, the "Material daughter" is seen on the street with her hands full, juggling a a flip phone and three purses while wearing two jackets, and zero pants. A second post, shows 24-year-old Lourdes rocking the iconic style and a fierce set of bedroom eyes.
In the image below, Lourdes is recognizable only by her tattoos, while showing off a silk scarf and giant ring.
Details and more photos of the limited edition box sets can be seen here.
"Once upon a time Parade and Juicy Couture set out to create the ultimate collection for nice girls that like stuff,” the brands said in a statement. "We were inspired by the revolutionary years of the early 2000s when tracksuits were softer, rises were lower, and there was bling on everything."
"Together, we designed a collection to celebrate the timelessness of brilliant and daring self-expression. A match made in heaven with thousands of sparkling crystals, glamorous jewel-tone shades, and a little bit of velour, Parade & Juicy Couture lived happily ever after."