Bon Iver has gathered some of music’s most talented minds, including Bruce Springsteen and Jenny Lewis, to produce an eclectic single packed with a powerful message for our times. "AUATC," which stands for "Ate Up All Their Cake," works to bring awareness and support to various charities around the country.
“From celebrating art and music, to empowering women, to liberating incarcerated people, to fighting climate change, these organizations work tirelessly to foster a world that celebrates our humanity on a local, national, and global level,” Bon Iver says. “Please explore, support, and take action.”
“AUATC” was co-written by Phil Cook of Megafaun, and features vocals from Bruce Springsteen, Jenny Lewis, Elsa Jensen of rivulare, and Jenn Wasner of Wye Oak.
The single plays like a distorted bridge between the current social, political and health issues facing Americans today, and a sonically sepia view of similar problems from Springsteen’s America of the 1970’s and 80’s. An accompanied two-minute video features a masked man performing staccato dance moves in sync with the upbeat piano chorus.
This is yet another installment of Bon Iver's music drawing attention to bigger social issues. Back in April, the band released a charity single “PDLIF” which stands for “Please Don’t Live in Fear.” All streaming proceeds were directed to Direct Relief, a humanitarian aid organization working to protect workers and patients alike.
It’s been a big year for Bon Iver’s front man, Justin Vernon. He recently played an influential role in the creation of Taylor Swift’s latest album “Folklore.” The band received a noticeable bump in streaming numbers by association.