The Smashing Pumpkins culminate a cryptic campaign of clocks, announcing the release of their new double album CYR, arriving November 27.
Promoted by five countdown clocks running on their website, the 20-track project includes previously released singles “Cyr” and “The Colour of Love.” Founding members James Iha and Jimmy Chamberlin, collaborated with lead singer Billy Corgan to produce group’s first album since 2018’s Shiny and Oh So Bright, Vol. 1.
Corgan also announced the release of a corresponding five-part animated series, In Ashes. The group released a trailer for the series, set to drop September 25.
A pair of astro-punk teenagers scroll through their devices, sitting in a near future traffic jam, miles away from a spire laden metropolis skyline. Sonic waves emit from the metro landscape causing a mass power outage. Soon after, depictions of teenagers dropping ecstasy and running through wooded terrain communicate a modern take on 1981’s adult animated sci-fi-fantasy film Heavy Metal.
The group is noticeably shifting from a traditional dark punk vibe to a hyper simplistic exposure. The music video for “Cyr” best exemplifies the new direction. Creative partner for the band, Linda Starwberry, directed the video and says lyrics speak to the general zeitgeist of this new decade in America.
“This is a goth fever dream of pent up emotion – an artistic visual release attempting to create a momentary escape from the emotional black cloud hanging over all of us this year,” Strawberry said in a press release. “A dark seduction filmed in quarantine at a social distance.”